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Principal/Chairman/CEO |
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the founding principal of SVEJDA and Company, Inc., Terrance
Svejda is a recognized authority in the area of profit
enhancement for community financial institutions. He and
his consulting firm have performed profit enhancement
studies at over 900 banks and savings and loan associations.
These projects include financial institutions throughout
the United States. Profit
Enhancement Programs have also been done for banks
in Central America, South America, and the Caribbean.
He has also authored a three volume set
of books on profit enhancement for banks.
Mr.
Svejda started his banking career with First National
Bank of St. Paul (Minnesota) in 1972 as a systems and
operations research analyst. The bank was over $1 billion
in assets at that time and had an internal department
of eleven staff members who served as internal operations
"consultants" and analysts. During the course
of his eight years at First National Bank of St. Paul,
Mr. Svejda developed an operations earnings enhancement
program for its correspondent banks.
A
native of Iowa, Mr. Svejda graduated from Iowa State
University with a Bachelor of Science degree in Math
(with honors) and a Masters degree in Statistics. While
working full-time at First National Bank of St. Paul,
he acquired a law degree (Juris Doctor degree, graduating
cum laude) from William Mitchell College of Law in a
four-year program.
During
1980-1983, Mr. Svejda owned a private law firm and consulting
practice for banks. However, the business of consulting
won the future direction of his career. The time had
come in 1983 to begin to refine the Profit Enhancement
Program for banks and savings and loans. Mr. Svejda
developed this area of consulting at two established
bank consulting firms during 1983-1985. In 1985, Mr.
Svejda started his own consulting firm with two other
partners, headquartered in Memphis, Tennessee. Since
that time, partners have changed as the company grew,
expanding into many other states. The Company moved
to Orlando, Florida, in 1988, then moved in 1993 to
Lake Mary, Florida (a suburb of Orlando).
For
more than twenty years, Mr. Svejda has focused his efforts
on the development and ongoing refinement of the Profit
Enhancement Program for financial institutions.
Mr.
Svejda has been a speaker on the topic of profit enhancement
opportunities for banks at many bank conventions and
conferences.
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Speaking
engagements have included: |
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Michigan
Association of Community Bankers - 2004 Convention on
the topic of "Hidden Profit Opportunities in Your
Bank's Operations". |
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Virginia
Association of Community Bankers - 2003 Convention on
the topic of "Hidden Profit Opportunities in Your
Bank's Operations". |
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Independent
Community Bankers of America (ICBA) seminar on the topic
of "Hidden Profit Opportunities in Your Bank's Operations"
(2003). |
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American
Bankers' Association - 2003 National Conference for Community
Bankers. |
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Independent
Community Bankers' of America - 2003 National Convention
& TechWorld |
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Independent Community Bankers' Association of New Mexico
- 2001 Annual Meeting). |
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Annual
CUBS (Cooperative Users of Banking Systems, Inc.) Conference
(2000). |
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Community
Bankers' of Florida Annual Convention (multiple years). |
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BAI
(Bank Administration Institution) CFO and Controllers
Conference for Community Banks (1998). |
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Seminars
sponsored by Independent Bankers' Bank (Illinois) (1996
- 1998). |
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Financial
Managers Society (Florida) (1995). |
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Independent Bankers' Association of
Texas Annual Convention (1995). |
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In
addition, Mr. Svejda has written and self-published a
number of books on various topics relating to profit enhancement
for banks. Included among these books are: |
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Guidelines
for Getting an "A" Deal on the Cost of Your
Bank's Core Data Processing Services (2002). |
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Hidden
Profit Opportunities in Bank Operations: |
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Volume
I - Cash Management and Check Collection (1995). |
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Volume
II - Data Processing (1995). |
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Volume
III - Loan Services and Loan Operations (1995). |
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The
Great Debate: In-house versus Service Bureau Data Processing
for Community Banks (1989). |
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Consultant and Data Analyst |
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Matt
Svejda has been employed with Svejda and Company,
Inc. since 1992. Matt is the primary data analyst for
both the SVEJDA Profit Enhancement
Program and the Contract
Cost Reduction Service.
He
has a Bachelor of Science Degree in Accounting from
the University of Central Florida and a Master of Business
Administration Degree from Nova
Southeastern University.
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Office
Manager |
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Office
Manager, Gloria deKeyzer, has been associated with
the banking industry since 1988, first working with American
Savings Bank in Annandale, Virginia and then working with
Svejda and Company, Inc. since July, 1997.
Gloria
was born in Texas, but spent most of her teenage and
early adult years overseas. She moved first to Stavanger,
Norway at the age of 14 with her family, where she completed
her high school education at Stavanger American School.
She then went on to complete a two-year business course
where she received the Commercial Studies Award.
Gloria
married Ian (a British native) in 1978 and moved to
the Middle East, living in countries, such as Saudi
Arabia, United Arab Emirates, and Qatar. While living
in the Middle East, Gloria, worked as an Office Manager
for Balfours, International and Asla Enterprises, A/S
(both engineering firms located in United Arab Emirates
and Qatar).
Gloria
and her family made the move to the United States in
1987. Initially they moved to Fairfax Station in Northern
Virginia where she went to work for Ameribanc Savings
Bank as Executive Assistant to Senior Vice President
of Real Estate Finance, and then onto Sonitrol as Office
Manager responsible for Accounts Receivable.
In
1996, Gloria moved to the Orlando area with her family,
and after some settling in, started her
employment with Svejda and Company, Inc. in July, 1997.
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Market Analyst |
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Sandra
Martin has been employed with Svejda and Company,
Inc. since 1992. Sandy conducts the marketing surveys
for the SVEJDA Profit Enhancement
Programs.
Prior
to this time Sandy worked for several financial institutions,
gaining experience as a branch manager and as a regional
manager for loan originations, related sales and services.
Her loan experience includes consumer, commercial and
real estate loans.
Sandy
lives with her husband, Mike, and children in the Orlando
area.
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